To really understand why CrossFit's approach to fitness training is different from the big box, globo gyms you really have to look at the underlying model.
We, as CrossFit trainers, are interested in training. We are in the business of training our clients in how to achieve and maintain elite fitness.
So, how do we differ from the big boys? Ask yourself: "what business are the bigger gyms into?". Consider the business model of the larger-scale gym; the model requires that many people sign-up on contracts and then preferably do not ever show up to train. This reduces wear on equipment (most of which is all but useless anyway) and also allows for the employment poorly paid, poorly skilled workers. From a profit perspective this model works well but from a training perspective it is truly flawed.
Do you see the inherent difference?
Don't misunderstand the intention of this post. We are no attacking our bigger competitors. We merely wish to illustrate the difference between our models in the hope that you can make an educated decision about who you choose to coach you to your goals.
Coach Greg Glassman, founder of CrossFit, is very outspoken on this issue. You may wish to view this video where Coach Glassman presents his ideas on this exact topic.
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